Facebook ad strategy: 5 Ideas to use in your 2023 Facebook campaigns

1. Use “voice of customer” research to target the right audience.
2. Install Meta Pixel and warm up your audience before trying to sell to them.
3. Merge content marketing with Meta ads to learn what your audience wants to see and hear from your brand
4. Add video to your ads to help boost engagement and conversions.
5. Go bigger with Lookalike Audiences.

We've all heard about the Facebook horror storeies, with their ever changing algorithms that keep content from reaching the right people. But, it doesn't have to be that way 

You can get conversions on your ads with the right Facebook ads tips.  Even with the changes happening within the platform... You might think the market is over saturated. There is still a large audience for you to reach. We are talking about a lot of active users. You will find the right audience for your business with the number of people using Facebook.

Know the audience before you start advertising on Facebook. 

It goes List, Offer, and Copy in that order. You always start with the list.

For Meta / Facebook ads, the word "list" means "audiences". 

It is a strategy that is important to run successful Facebook ads, but it is not a strategy that is important to run successful Facebook ads. 

Do the research first... Don't leave your ad copy to chance, or your ad strategy. Spending money to acquire leads and guessing do not make a good match. You need to figure out who your ideal customers are before you start advertising on Facebook. A competitor analysis is a way to find out if businesses are competing with yours. What are the customers' pains, desires, and hesitations about the problem? Are you going to help them solve? Are selling them a better version of themselves. Your ads will need to be relevant and have a clear CTA. 

Lean into the way they think to add a whole new process of writing a Facebook ad that converts. Can you start thinking about running ads on Facebook for these people when you have the details down.

Use AI to help you generate great headlines and emotional benefits in your ads. 

Warm up your Meta Pixel is another idea. Most people don't know that this is a step in your Facebook ad strategy. 

Warming up your Meta Pixel is the same thing as warming up your sales leads. The Meta Pixel is a code that tracks ad conversions on your website. It allows you to see how people interact with your ad and what actions they take once they get to your website. Each time you feed it data, it gets smarter. The more data you give it, the more it will learn about your audience. This creates a warm audience for your ads. You have a bunch of people ready to engage with your ad and hopefully click on the buy button.

Note that this tool used to be called the Facebook Pixel

Don’t go for the sale in your Facebook ads. One of the mistakes businesses often make is showing up once and asking for the sale. 

An effective Facebook advertising strategy for 2023 that most marketers are finally buying into is using their ads not only for sales promos, but for content marketing as well. This ad strategy is used for warming up your Meta Pixel, which you can then use to market once you’ve found your custom audience.

Nurturing your audience helps in both maintaining customer loyalty and keeping your brand top of mind. Simply provide your audience with value and not asking for the sale. You can still ask them for their email address.

Using your ad space as a form of lead generation is a smart way to reach more ideal customers who might not find your site organically. 

A proble that businesses face with Facebook is that your ideal customers are on the Facebook platform. If Facebook goes away, or you get locked out of your Facebook account or worse yet your account get hacked or Facebook bans your account then you won't have access to your audieance anymore, so you should try to get their email addresses just in case. 

Collecting emails allows you to own your audience.

For this to work, create a lead magnet that will be highly valuable for your audience. Then have an instant form field on your ad or direct them to a landing page where they can enter their info to get it.

Studies show that when testing Meta email collection vs on-page email collection… Meta won by a landslide. So don’t underestimate using the built-in email collection tools in Meta Business Manager. Just be sure to send those Meta leads somewhere.

A good Facebook ads strategy involves creating valuable free content to warm your audience.

Another way you can use content marketing is by creating free content to educate your audience.

1. Create a blog, podcast, Youtube video, etc.
2. Write a post about this content on your Facebook page
3. Have your team members and friends like and share the post
4. Use the Boost feature to turn your more popular posts into ads

This can warm up your audience and tell you what they like to see from your brand. Then, when you’ve got good trends or data, boost your top-performing posts so you can reach more people.

Additional Ideas

Stop people dead in their tracks from scrolling with eye-catching videos as a huge part of your Facebook ad strategy. Studies show around 80% of marketers have seen an increase in sales with a video ad. And, over 80% of consumers have been convinced to buy a product after watching a brand’s video.

We predicts that creating Reels is the next big thing in video. It’s available in over 100 countries and you can even monetize your Reel by including an overlay ad to make money as people watch it.

People love videos! The video you include in your ad doesn’t even have to be long and can ber as short as a few seconds. On your Meta Pixel reports, you’ll be able to see how many people watched the entire video and what the average watch time was and knowing how long people view your videos allows you to create future videos that are the perfect length to generate conversions.

Expand your Facebook ads reach by using lookalike audiences.

Lookalike Audiences are exactly as they sound: An audience you can reach who are similar to, or look like, the warm audience you’ve been nurturing with your posts and ads. Once you’ve created a custom audience using the filters within your Facebook ads account, there is an option to create a Lookalike Audience. This allows you to essentially mirror the same audience profile but use it to target a larger base of people. It will target people who behave like your current custom audience.

Whereas Reach will target people on a broader scale who match most of your current audience’s traits.

There are plenty of helpful guides, FAQs and case studies in Meta Business.