The AI will generate ads by remixing creative content (images, videos, text) to target specific audiences and meet campaign objectives. Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology.

The company plans to use AI to generate unique ads using materials provided by human marketers.

The new technology will be integrated into Performance Max, a program offered by Google since 2020 that uses an algorithm to determine ad placement, budget allocation, and simple ad copy creation.

Generative AI opens up new possibilities for creativity. While Google already employs AI in its advertising to create simple prompts that encourage users to make purchases, the introduction of generative AI will enable the creation of more sophisticated campaigns akin to those made by marketing agencies.

Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets, according to the presentation.

Google’s integration of generative AI into its ads platform offers the potential to increate ad creativity and sofistication of advertisers ad campaigns. By utilizing AI, advertisers can benefit from customized ads that target specific audiences and help to better meet their objectives, such as sales targets. As a result, this technology can lead to improved conversion rates and more effective marketing strategies, allowing businesses a more competitive edge in the digital advertising landscape.