How to reach new audiences with multi-platform search advertising
The article from Search Engine Land discusses the benefits of expanding paid search advertising beyond Google and Bing to include platforms like TikTok, Pinterest, YouTube, Reddit, and Instagram¹. These platforms offer new opportunities to reach engaged audiences with targeted options using keywords and interests. The article highlights TikTok's rise as a potential disruptor in search advertising, especially for e-commerce brands through TikTok Shop. It also introduces TikTok's Keyword Insights tool, which helps businesses understand trending keywords. Overall, the article suggests leveraging these additional platforms to complement existing PPC efforts and connect with customers at more touchpoints in their journey¹.
Source: Conversation with Bing, 3/6/2024
(1) How to reach new audiences with multi-platform search advertising. https://searchengineland.com/multi-platform-search-advertising-reach-new-audiences-437967.
(2) Why Multi-Platform Advertising Is Key In Local Business Search. https://searchengineland.com/why-multi-platform-advertising-is-key-in-local-business-search-41011.
(3) How to navigate SEO in a multi-platform world - Search Engine Land. https://searchengineland.com/seo-multi-platform-world-434384.
February 29, 2024 at 8:00 am | Reading time: 5 mins.
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