Mini-Case Study: How Simple Content led to Huge Success


Author: Benny Fragomeli

Marie Forleo is an entrepreneur, writer, and speaker who is known for her online course, B-School, a 6-week online course that teaches entrepreneurs how to build and grow successful businesses.

Marie began as a life coach and soon started creating content online, including blog posts, videos, and podcasts. As her following grew, she decided to launch an online course to see what would happen.

In 2010, Marie launched B-School, which quickly became a huge success. The course teaches participants about business strategy, marketing, sales, and more. (Sound familiar?) Marie uses a combination of video lessons, workbooks, and live Q&A sessions to help her students learn and apply the concepts.

According to her website she’s had nearly 80,000 students and charges $2500 per student. 

Did you do the math? I did it three times because I couldn’t believe my eyes.

Granted, she probably didn’t charge $2500 in the beginning. But still, if you multiply 80,000 students times $2500 each you get…

... Okay, I’m back. I had to recheck my rechecking of the math.

Can you build a course?

Can you market a course?

Because if you can do those two things, then I believe you’ve got a shot at $200,000,000, too.

Marie has turned this single course into an entire career, appearing with Oprah, authoring a best-selling book and doing speaking engagements around the world.

And it all started with some simple content to begin building her audience, selling her course to those first subscribers and followers, collecting the testimonials and repeating the process.

Not to take anything away from Marie and her accomplishments, but if she can do it, then so can you. 


About the author:

Benny has decades of experience web development, ecommerce, internet marketing and create card processing. Benny started his career in computer programming in the early 90's and moved into affiliate marketing in 1999 becoming Capital One Banks first interest affiliate and quickly became one of their top super affiliates. As an affiliate he promoted everything from financial service to all kinds of products in his online mall. He later started a successfully ecommerce business selling high ticket fitness products. By selling high ticket products it quickly became apparent that the fees taken by credit card processors were excessive, which lead him to start his own credit card processing business. This allowed him to sign himself up for the lowest rates for credit card processing. He also created a website/blog dedicated to credit card processing news and information to help other business owners. As an internet marketer he has been involved in many internet related subjects, such as managing large advertising accounts with ad networks like Google Ads, Microsoft Ad Center and more. From the beginning he has always created his own websites and therefore has extensive knowledge with html and css. He is currently with MobiFirst as a team leader and is developing websites for MobiFirst as well as templates for the MobiFirst platforms.

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